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Acquiring pre-owned inventory with vehicle trade-in broadcast campaigns
Source high-quality used cars directly from existing clients by launching automated trade-in appraisal broadcasts.
Vehicle trade-in broadcast campaigns are targeted communication initiatives that invite existing customers to obtain updated trade evaluations and equity estimates on their current vehicles.
22% Response rate from customer lists possessing positive vehicle equity.
$1,800 Average acquisition savings per vehicle compared to public wholesale auctions.
1-in-4 Appraisal visits that result in both a vehicle purchase and a new car sale.
15 Mins Time required to configure and initiate an automated trade campaign in Pitchit.
Why are private customer trade-ins preferable to auction inventory?
Private trade-ins acquired through dealership broadcasts cost significantly less than auction units because they eliminate buyer fees, transport expenses, and reconditioning surprises. Furthermore, trade-in acquisitions create opportunities to sell a replacement vehicle simultaneously.
How does conversational AI collect vehicle details during a trade broadcast?
When a customer responds to a trade-in broadcast, Pitchit prompts them for updated mileage, vehicle condition, and title status via text or voice. The AI calculates an estimated valuation range and schedules an onsite appraisal appointment with your acquisition team.
