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Reactivating Lapsed Contact Lens Patients with Targeted SMS Broadcasts
Patients often order initial contact lenses in-office, then shift to online subscription sites. One-click broadcast re-ordering reclaims this recurring revenue.
Contact lens reactivation broadcasts are automated multi-channel messaging flows triggered when a patient's supply is calculated to run low, offering instant one-click reordering and direct-to-home shipping.
52% Of contact lens wearers defect to online retailers due to ordering friction at local practices.
+29% Recovery of annual contact lens supply sales using automated broadcast reminders.
2 Clicks Required for patients to reorder their saved contact lens prescription via Pitchit SMS integration.
90 Days Post-purchase timing trigger for quarterly contact lens supply replenishment broadcasts.
Why do patients switch to third-party online contact lens vendors?
Online retailers succeed because they make reordering effortless with automated digital notifications. By providing equal or superior convenience through instant broadcast links and direct shipping, local practices retain patients while maintaining higher contact lens profit margins.
What happens if a patient contact lens prescription is expired?
When an expired prescription prevents immediate reordering, Pitchit logic seamlessly routes the broadcast interaction into an automated exam booking flow, securing the required annual evaluation while keeping the patient within your care network.
